Are there negative articles or reviews written about you on the internet? You don’t have to be a celebrity to get bad press. With the ubiquity of the internet, more and more small to large businesses and individuals are finding negative comments and press to battle with. One bad Yelp comment can rank high on Google and potentially devastate your internet ranking. Also, one bad blog can clobber all your internet marketing efforts.
Reputation is about your credibility. Reputation can win you clients and customers. Reputation can garner fans.
Although there is no way to stop negative commentary from infiltrating the Internet, there are some simple steps your company can take to respond to any unfavorable attention found on the Web and protect your reputation.
When your company first comes across a negative comment, the first protective measure to take is to contact the website, blog, forum or other outlet and ask politely for the comment to be removed. It would be helpful to explain why the comment is incorrect or out of line, while also stressing your official ties to the company being commented on. While, we recommend doing this step first you should realize that freedom of speech allows for most comments on the internet.
If the site refuses to remove the post after such a request your company has the option of publishing a reply or corrected information through other similar sites. Rival sites may be eager for the opportunity to correct information published on competitors’ sites.
If your company believes a comment is truly defamatory or monetarily damaging, a logical next step to consult with a lawyer as to if action can and should be taken.
Another great way to combat negative comments is to do reputation management.
Tackle your internet reputation today! Go to www.econsultingnetwork.net or email email@example.com. You can also call us at 888.740.1071 ext. 2.